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Welcome x Nine Inch Nails

Welcome is proud to announce our official collaboration with the legendary Nine Inch Nails, in celebration of the 30th anniversary of their seminal album, The Downward Spiral.

Originally released on March 8, 1994, The Downward Spiral was instrumental in bringing industrial music to the masses, is one of the most influential rock records of all time, and as such has sold over 4.5 million copies worldwide.

NIN has inspired countless fans around the world for decades, including Welcome’s own Founder, Jason Celaya, and Creative Director, Shane Cox. This is a project we have so much passion for, and we worked closely with the NIN team to ensure the collection felt authentic to the band, while still bringing something new to the table that their devoted fans had not seen before. In doing so we used a mix of imagery from the NIN archive, including original album art as well as live photos from their iconic Woodstock ‘94 set, and mashed them up with brand new illustrations from Jason.

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